Attorney SEO combines traditional search optimization with internet marketing to build in-bound links, raise search rankings, and bring in more business for a law firm. The right plan pairs solid content and keyword targeting with social media, and it works best when a firm hires specialists in keyword research and link building rather than trying to do it all in-house.
Why does attorney SEO require a custom approach?
Attorney SEO isn’t a one size fits all. Some areas of a firm deserve full focus, while others are better avoided. A clear vision of where the firm wants to go makes it easier to set realistic goals for legal marketing. That often means bringing in professionals such as writers and virtual assistants who specialize in keyword research, link building, and other internet marketing strategies. A firm may already have a solid website, but a professional writer can help generate more traffic.
How does social media fit into a law firm marketing plan?
Many lawyers skip social media tools like Facebook, Twitter, and YouTube, assuming they don’t work for legal services. Those outlets have proven effective for generating client exposure and increasing profitability. Firms without a social media strategy are missing a channel that can dramatically enhance the overall success of a legal services firm.
Should attorneys use SEO and social media together?
It’s not just about what a firm has but how it uses it. In an era defined by search engine optimization and social media, attorneys need to work both channels to market the firm and raise awareness of its offerings. Many attorneys fail to use both platforms and leave their agencies at the mercy of the competition. A firm that wants to grow needs a professional who can fold SEO and social media into a more comprehensive strategy so the right clients can find its services.
What does the SEO learning curve look like for law firms?
There is a bit of a learning curve when it comes to SEO. Many different components need to be integrated. A good SEO consultant keeps the workload manageable. Most law firms already know SEO requires a strong content base and plenty of backlinks, both of which are extremely difficult to come by. Hiring a knowledgeable SEO expert is often the best way for a firm to compete in an increasingly competitive field.
How does targeting improve attorney SEO results?
The biggest benefit of SEO for attorney services is the ability to target specific groups of clients. By doing so, the company increases its overall effectiveness while also increasing sales and bottom line profits. If a lawyer has the firm’s website optimized for local clients, a potential client who finds the site is more likely to contact them, which gives the lawyer a significant leg up on the competition.
What ranking factors matter most for attorney SEO?
Attorney SEO experts recommend ranking highly in the major search engines such as Google, Yahoo, and Bing. The higher the site ranks, the better chance it has of being picked up in search results. The two main factors that determine search engine rank are the quality of content and keyword usage. Keyword rich pages with relevant content receive higher rankings, and those two elements should stay top of mind when creating and implementing SEO strategies.
What can an SEO expert add to a law firm’s strategy?
An SEO expert can share tips and ideas about how to use legal SEO to a firm’s benefit, including which keywords to use and which to avoid. Lawyers who aren’t familiar with advanced analytics software like Google Analytics often choose to work with their firms’ technology partners to integrate those tools into the website. With proper monitoring and reporting, the site can provide the information search engine optimization needs to be successful.