When it comes to marketing your attorney website, there are many factors you need to consider. You should consider your Domain and Keyword research, as well as Local SEO and Backlinks. In addition, you should have an understanding of the E-A-T factors, which are Expertise, Authority, and Trust.
Keyword research
A key part of any attorney SEO strategy is finding the right keywords for your website. Fortunately, there are a few tools to help you do this.
The first is Google’s Keyword Planner. It will allow you to see what search volumes you can expect, as well as other metrics. For example, it will tell you if the keyword is competitive or not.
Another tool to check out is SEMRush. This tool analyzes your competition’s strategies and provides real-time metrics for 1,000 keywords.
Unlike other keyword research tools, SEMRush also provides competitive analysis. You can reverse engineer the strategies and tactics of your competitors.
To optimize your website, consider adding head keywords such as “lawyer,” “attorney,” and “attorneys.” These are the basics, but if you want to get the most out of your online marketing efforts, you’ll want to add more.
Backlinks
Backlinks are one of the most important aspects of SEO. They are links on other websites that lead to your own site. The more quality backlinks you receive, the higher your ranking.
To find the most effective backlinks, use an SEO tool such as SEMRush or Google Search Console. These tools will help you identify sites that have similar audiences. You can also check the strength of the meta information in your website.
Having a good heading structure is another must-have. This will allow search engines to better understand what your page is about. It also helps pass relevance signals.
Other aspects of SEO that are important are the amount of traffic your site gets. If you’re using an SEO plugin, you can set up formulas to automatically generate this information.
Local SEO
In today’s competitive market, local SEO for attorneys is crucial to making your legal website a success. Whether you’re a law firm with multiple locations or an individual practicing in your own office, these tactics can help you connect with clients in your local area.
One of the first steps in a successful local SEO campaign is to perform a site audit. This will identify any low-hanging fruit that can be easily fixed. Once you have identified your low-hanging fruits, your next step is to implement a strategy to increase traffic and leads.
An effective strategy for lawyer SEO marketing aims to position your site in Google’s local pack of listings. It does this by pushing your site to the top of the search results.
Domain factors
The best way to go about it is to find an attorney SEO firm that specializes in your field. Whether you’re in the business of criminal defense, patents and trademarks, or general litigation, you’re going to need help if you want to get noticed. A reputable search engine optimization firm can give your web presence a makeover or at least make it more streamlined and consistent. This means more free time for you and your staff to do the stuff you actually enjoy. It’s a win-win situation for everyone involved. Moreover, you’re one step closer to the best possible clientele.
Expertise, Authority, and Trust (E-A-T) factors
E-A-T is one of the factors that play an important role in attorney SEO. It means that if you are an expert on your field, you will be able to make your information more authoritative. Moreover, it also helps you in creating quality legal content.
Expertise, authority, and trust are three main criteria that Google uses to determine the credibility of the sites. The goal is to give users quality and factual content. If you want to rank higher on these criteria, you need to pay special attention to your content.
Expertise refers to an individual’s credentials, such as formal education and life experiences. Authority is the credibility of a website or a person. Trust is the belief that an individual or institution has the ability to protect and benefit others.