A good local SEO campaign can improve your brand’s visibility and sales both online and offline. Statistics show that 46% of all Google searches have local intent, meaning they’re looking for a business in their region. This local intent is typically indicated by terms such as “near me” or “geolocation.”

For local businesses, the most important thing is to focus on building your reputation. Consumers rely on reviews and the perception of a company to choose a place to shop or do business. For example, a plumber doesn’t need the best website in the world. But he does need a good local presence. If you are in a small town, he may not be the best plumber in the world, but he or she will need a good local website.

In addition to local SEO, your website must be listed on Google Business Profile. Google favors businesses that optimize their listings with local keywords. This helps them rank higher in local search results. Your Google Business Profile should have reviews, which can help potential customers make a purchase decision. Your NAP should also be consistent across all platforms and websites. The more people find your business by using Google, the better it will perform in local searches. You can get an SEO tool to help you manage these listings and improve your online presence.

Another important thing to consider when performing SEO is the type of customers you want to target. If you’re a restaurant, you should optimize for local search terms. Often, these searches convert to sales. The more local searches a restaurant or a hotel receives, the better it will rank. A local SEO campaign can boost revenue and make your business more visible in local searches. If you’re in a city where you expect a high number of customers, local SEO can help you outrank your competitors.

While local search has been around for many years, it has been underutilized and limited. Mobile search has increased the importance of local SEO. Local SEO is essential for local businesses and delivers higher returns and more qualified site traffic. It’s also an extremely cost-effective marketing strategy. This strategy can drive more traffic to your site and help you build a brand name. For a small investment, local SEO can be a powerful strategy for your business.