Small Business Use Local Search Engine Optimization Strategies To Market Their Website And Increase Profits
Local search engine optimization (SEO) is like SEO in that it too is an ongoing process, directly affecting the rankings of a site or a particular web page in the unpaid listings of a search engine called the “organic” or “unpaid results” often referred to as the “free” or “no cost” results. Organic results are determined by a combination of several factors such as the amount of backlinks directed to a site and the total number of pages that have included the link on their home page. The natural or unpaid results are determined by the results of various paid surveys as well as market research. While SEO is a necessary and important element for success, many marketers and business owners may overlook the importance of Local Search Engine Optimization.